Wear what matters
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LIF Black Hoodie
Regular price $40.00 USDRegular priceUnit price / per -
LIF Gray Hoodie
Regular price $40.00 USDRegular priceUnit price / per -
LIF Dune Hoodie
Regular price $40.00 USDRegular priceUnit price / per -
LIF Purple Rain Hoodie
Regular price $40.00 USDRegular priceUnit price / per -
LIF Royal Hoodie
Regular price $40.00 USDRegular priceUnit price / per -
LIF White Shirt
Regular price $24.00 USDRegular priceUnit price / per -
LIF Black Shirt
Regular price $24.00 USDRegular priceUnit price / per -
LIF Black Pants
Regular price $34.00 USDRegular priceUnit price / per -
LIF Gray Pants
Regular price $34.00 USDRegular priceUnit price / per
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Rough Seas
Regular price $24.00 USDRegular priceUnit price / per -
Sea Turtle
Regular price $24.00 USDRegular priceUnit price / per -
Grizzly Bear
Regular price $24.00 USDRegular priceUnit price / per -
Love Yours
Regular price $24.00 USDRegular priceUnit price / per -
L'original
Regular price $24.00 USDRegular priceUnit price / per
How Did It All Start?
Born from the passion and collaboration of two graduate college students from the University of Wisconsin - Stevens Point, our journey began with the aspiration to fuse art and fashion, while inspiring positive change through the seamless integration of modern culture with vital social and environmental messages.